Psych2go

Brand Identity system

Instructor:

Ming Tai

Brief

Psych2Go is a youtube channel that utilizes animation, illustrations articles to educate people on mental health and psychology. The new identity system will create a community that allows for open communication and provide live streaming activities to create engagements.

Concepts

Psych2Go is a youtube channel that utilizes animation, illustrations articles to educate people on mental health and psychology. The new identity system will create a community that allows for open communication and provide live streaming activities to create engagements.

Logo

Connection, On your side.
Psych2go is a welcoming place for people to come together and start a journey of healing."P2G" is the abbreviation for "Psych2go".P, 2, and G merge to form a tortuous but continuous path. It's like a journey of healing. Although it will not be smooth, it will go on with support. This keep-going path shows the psych2go's vision of constantly Provide emotional support through their community and live streaming activities.

Brand Elements

Refresh the original IP and redrawing the original IP with a new brand style, and let the character introduce the new brand essence.

Posters

Web & Mobile

Support live-streaming activities,Refreashing the web and creating a live-streaming app for followers to join the activities.

Social Meida