Seesaw

Brand Identity system

Instructor:

Gerardo Herrera

Brief

Seesaw is a learning platform that brings educators, students, and families together to deepen student learning. On the new branding systems, Seesaw will turn into a student engagement platform that combines digital portfolios, family engagement, and teacher-created activities to help students do their best work.

Logo

Joyful, Happy, Share.
The logo is inspired by a joyful and happy moment that children share their works and success with their teacher and family members. The .combination symbols of high five and smile face together to come out the logo.

Brand Elements

Hands and charecters
chareacters and hands are the main elements in Seesaw brand identity. They are intended to be used in a wide variety of applications. The inspiration comes from Seesaw logo.

Icongraphy

The icons are inspired from real objects. Using illustration styles combine with the hand icon which help younger students recognize them.

Brand Application

Web and App

Medias

Youtube and Instagram
Youtube is a effective tool for seesaw provide useful skill tips for families and teachers to learn and explore this powerful learning platform. And Instagram will help seesaw keep attract younger audiences and share the happy moments through the seesaw

Merchandise